Knowledge panel checker: How does Google know your brand?
This free knowledge panel checker asks Google's Knowledge Graph what it holds on a brand or a person. Type a name to see the entity Google matches it to, how Google describes and types it, and the Knowledge Graph ID (KGMID) it files it under.
Free, no sign-up. Answers are kept for 24 hours, and a name anyone searched in that time doesn't count toward your 40 searches a day.
No entities found
Google has no Knowledge Graph entity matching that term with these filters. Try a shorter term, or set the type and language back to “Any”.
Start with a name
Try a brand (“Patagonia”), a person (“Ada Lovelace”) or an organization. Narrow the type if a common word returns the wrong entity.
What the knowledge panel checker shows
The knowledge panel checker shows the records Google's Knowledge Graph returns for a name, best match first. Each card holds four things worth reading.
Name and description
The name and description are the label Google files the entity under.
A description like "Clothing company" or "Mathematician and writer" is Google's own short summary. A card with no description is usually a thin record.
Entity type
The entity type is the schema.org class Google gives the record.
Person, Organization, Corporation and Place are the common ones. The Entity Type filter narrows a search to one class when a name means several things.
KGMID
The KGMID is the ID Google files the entity under.
IDs that start with /m/ come from Freebase, the database Google bought in 2010 and later shut down. Newer entities get /g/ IDs. Paste either kind into the checker to open that record.
Confidence
Confidence compares each match's relevance score with the top match's.
Google's raw score has no fixed scale, so the top card always reads 100% and the rest show how close they come. A close second can mean the name points two ways.
Three real knowledge panel checks
These three knowledge panel checks ran on October 9, 2026, and each one shows a different kind of answer.
Patagonia: two entities share one name
Patagonia returns two entities that share one name. The region in South America (/m/0hcn1) comes first, and Patagonia, Inc., the clothing company (/m/0g152j), comes second at 95% confidence. Set Entity Type to Organization and the region drops out.
Ada Lovelace: a full record for a person
Ada Lovelace has a full record for a person: the type Person, the description "Mathematician and writer", a Wikipedia summary, a picture and the KGMID /m/0lb2. Two weak matches follow it: Ada Lovelace Day at 8% and Nvidia's Ada Lovelace chip design at 1%.
Ahrefs vs Semrush: a short record and a full one
Ahrefs vs Semrush puts a short record next to a full one. Google types both as Organization and Corporation, but it describes Ahrefs only as "Website", with no summary behind it (/g/11q8wh40b0), while Semrush gets "Software company" and a Wikipedia summary (/g/11f4hw5686).
Knowledge panel vs Knowledge Graph entity
A knowledge panel is the box Google shows beside its results for a person, a company or a place, and a Knowledge Graph entity is the record that box is built from.
The checker reads the record, not the box. An entity means Google knows the name as one thing, with a type and an ID. It doesn't promise a panel: Google decides when to show one, and the same entity can get a panel for one search and not another.
Google's own page about knowledge panels says they appear for entities in the Knowledge Graph, that their facts come from many sources across the web, and that the person or brand a panel shows can claim it and suggest changes.
The Knowledge Graph Search API that the checker asks returns a name, types, a description, a summary and an ID. It doesn't return the facts a panel lists, such as founders, dates or social profiles, so the checker doesn't show them either.
When the knowledge panel checker finds no entity
When the knowledge panel checker finds no entity, Google's Knowledge Graph holds nothing that matches the name with the filters you set.
- Clear the filters. An Entity Type or Language filter that doesn't fit hides a match that exists.
- Try the full name. A company's legal name or a person's full name can match where a short form doesn't.
- Paste the ID from a panel. If Google shows a panel for the name, its Share button gives a link. Open it, copy the address it lands on, and paste that here: the kgmid in it goes straight to the record.
- No record yet. Plenty of real businesses have no entity. Google builds its records from sources across the web, so a record usually follows the name being covered and described elsewhere.
Knowledge panel checker questions
These knowledge panel checker questions come up most: what it costs, what it finds and what it keeps.
Is the knowledge panel checker free?
Yes, the knowledge panel checker is free, with no sign-up. Each connection gets 40 searches a day, and a name anyone searched in the last 24 hours comes back from our copy without counting.
What is a KGMID?
A KGMID is the Knowledge Graph machine ID, the code Google files an entity under, such as /m/0lb2 for Ada Lovelace. Google's own search links use it, so an entity keeps one ID whatever name people type.
How do I find my brand's KGMID?
To find your brand's KGMID, search its name here and copy the Google ID from its card. If other things share the name, set Entity Type to Organization or Person first.
Can I compare my brand with a competitor?
Yes, you can compare your brand with a competitor. Press Compare, type the second name, and the checker shows each name's top match side by side, with one CSV for both.
Does an entity mean my brand has a knowledge panel?
An entity doesn't mean your brand has a knowledge panel. It means Google holds a record for the name. Google decides search by search whether to show a panel, so search the name on Google to see one.
Does the checker store what I search?
The checker stores each answer for 24 hours so a repeat search doesn't ask Google again, and then the answer expires. It counts searches per connection under a scrambled code, never your address, and deletes the counts after a few days.
Knowledge panel checker sources
The knowledge panel checker's answers come from two public sources.
- Google Knowledge Graph Search API. Names, types, descriptions, summaries and IDs. Google's API documentation describes each field.
- Wikipedia. When Google links an entity to a Wikipedia article, the picture on its card is that article's lead image, from the PageImages API, loaded from Wikimedia's servers.