About Us page checker: Will AI know who you are?
This free About Us page checker reads your About page the way AI crawlers do. It scores the 20 things ChatGPT, Claude, Gemini and Google look for, from your first sentence to your schema and the profiles that confirm you, and lists every fix with the link to make it.
Fix these first
Every other fix
Every check
Profiles that confirm you
What AI crawlers get
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Turn these results into fixes
Get ready-to-paste prompts for ChatGPT or Claude, built from what this check found and from the pages Google and AI answers cite for your topic.
How the About Us page checker works
The About Us page checker works in four steps, and every one of them runs from our server the way an AI crawler would, with no sign-up.
- Find the page. Type your site and the checker reads your home page and follows its link to the About page. With no link, it tries the usual addresses, like /about and /about-us. Type the About page's own address to check that page.
- Read it like an AI crawler. It reads the page as a browser and again under the names of four AI crawlers, checks your robots.txt for nine of them, and reads the text, the schema and the links the way a crawler that runs no JavaScript sees them.
- Score 20 checks. Each check is worth points in one of four groups, and the score out of 100 counts only the checks that fit your kind of site: a personal site isn't asked for founders, and only a local business is asked for its Google Business Profile.
- List the fixes, biggest first. Each fix says what the checker found, why it matters for AI answers, the steps to make it and the links you need, from the schema generator to the sign-up page of each missing profile.
What an About Us page needs for AI search
An About Us page needs four things for AI search: crawlers that can read it, words that say who you are, data machines can confirm, and the basics every page needs.
AI can read it (20 points)
AI can read the page when your home page links to it, robots.txt lets the AI search crawlers in, your firewall answers them with the page, and nothing tells search engines to skip it. To test any page against every crawler, use the AI visibility checker.
It says who you are (40 points)
The page says who you are when its first sentence names you and what you do, and it gives the facts AI answers repeat: when you started, who founded it, where you are, the people behind it, how to reach you, and proof such as press, awards and real numbers.
Machines can confirm it (30 points)
Machines can confirm it when Organization schema states the same facts, the page is marked as an AboutPage, and your profiles on LinkedIn, Crunchbase, Wikidata and the review sites in your field link back to the same name. The organization schema generator writes that schema for you.
Page basics (10 points)
The page basics are a title that names you, a meta description that sums you up, and headings that split the page into sections an AI answer can quote one at a time.
Every check and its points
| Group | Check | Points | Asked of |
|---|---|---|---|
| Group: AI can read it | About page found and linked | Points: 6 | Asked of: Everyone |
| Group: AI can read it | AI crawlers allowed in robots.txt | Points: 6 | Asked of: Everyone |
| Group: AI can read it | The page answers AI crawlers | Points: 4 | Asked of: Everyone |
| Group: AI can read it | Search engines may index it | Points: 4 | Asked of: Everyone |
| Group: It says who you are | First lines say who you are | Points: 8 | Asked of: Everyone |
| Group: It says who you are | Founders or owner named | Points: 6 | Asked of: Businesses |
| Group: It says who you are | The year you started | Points: 4 | Asked of: Businesses |
| Group: It says who you are | Where you're based | Points: 4 | Asked of: Everyone |
| Group: It says who you are | People and their roles | Points: 4 | Asked of: Businesses |
| Group: It says who you are | A way to reach you | Points: 4 | Asked of: Everyone |
| Group: It says who you are | Enough words to quote | Points: 6 | Asked of: Everyone |
| Group: It says who you are | Proof: press, awards, numbers, reviews | Points: 4 | Asked of: Everyone |
| Group: Machines can confirm it | Organization schema | Points: 7 | Asked of: Everyone |
| Group: Machines can confirm it | Schema details | Points: 6 | Asked of: Everyone |
| Group: Machines can confirm it | Marked as an AboutPage | Points: 3 | Asked of: Everyone |
| Group: Machines can confirm it | Profiles that confirm you | Points: 10 | Asked of: Everyone |
| Group: Machines can confirm it | Wikidata item | Points: 4 | Asked of: All but local businesses |
| Group: Machines can confirm it | Google Business Profile linked | Points: 4 | Asked of: Local businesses |
| Group: Page basics | Page title names you | Points: 4 | Asked of: Everyone |
| Group: Page basics | Meta description | Points: 3 | Asked of: Everyone |
| Group: Page basics | Headings that split it up | Points: 3 | Asked of: Everyone |
Twenty of these 21 checks apply to any one business: a local business is asked for its Google Business Profile, every other site for its Wikidata item. A personal site isn't asked for founders, a founding year or a team. The score is the points a page earns out of the points that apply to it, shown out of 100.
Do AI engines cite About Us pages?
AI engines do cite About Us pages: in a test of 87 brands and 2,610 answers from ChatGPT, Gemini and Google's AI Mode, the About page was cited in 33% of the answers about its brand.
- The About page beat the AI instruction page. Brands that had both pages saw the About page cited in 33% of answers and the AI instruction page in 28%. In ChatGPT's answers it was 60% against 46%.
- Founder questions go to the About page. Asked who founded a brand, the engines cited its About page in 49% of answers, against 37% for its AI instruction page.
- Longer About pages were cited more. About pages of 874 words or more were cited in 37% of answers, against 28% for pages under 420 words. The median About page had about 600 words.
- Where the numbers come from. The test ran in October 2026 and is written up in AI instructions page vs. About page. The checker's word limits, 420 and 874, are that test's.
About Us page examples that AI answers can quote
About Us page examples that AI answers can quote share one habit: each fact sits in a plain sentence of its own, where a crawler can lift it without reading the whole page.
The first sentence
A first sentence like "Brightline Analytics is a software company in Denver that turns store sales into weekly forecasts" answers what, where and for whom at once. "We're passionate about what we do" answers nothing.
The founding line
A founding line like "Founded in 2014 by Maya Chen and Luis Ortega" gives two facts AI answers ask for most, the year and the founders, in eight words.
The team
A team section that pairs each name with a role, "Priya Shah, Head of Design", tells crawlers who the people are. Names in images alone tell them nothing.
The proof
Proof with numbers and sources, like "4,200 customers in 31 states" or a linked press mention, is something an answer can repeat. "Thousands of happy customers" isn't.
An About Us page template for AI answers
This About Us page template puts every fact the checker looks for in its own section. Fill in the brackets, keep each section short, and add the same facts to your schema.
About [Your brand] [Your brand] is a [what you are] that [what you do] for [who you serve], based in [city, region]. Founded in [year] by [founder names]. Our story [Why you started, in three to five sentences.] What we do [Each product or service, in one plain sentence.] Who we serve [The customers you work with, with a number: "4,200 stores in 31 states".] Our team [Name], [role]. [Two lines on their background.] Proof [Press mentions, awards, reviews and certifications, each linked to its source.] Contact [Email] · [Phone] · [Street address, or the area you serve] Find us on [LinkedIn], [Crunchbase] and [the review site in your field].
About Us page checker questions
These About Us page checker questions come up most: what it costs, what a good About page holds, and what happens to your email address.
Is the About Us page checker free?
Yes. It runs 20 checks a day with no sign-up, and 60 a day when you're signed in with Google on any GEO Search Console tool. The score, every check and the three biggest fixes show right away. The full list of fixes, with the sign-up links for the profiles you're missing, comes by email.
What should an About Us page include?
An About Us page should include your name and what you do in its first sentence, the year you started and who founded it, where you're based, the people behind it with their roles, proof such as press, awards and real numbers, a way to reach you, and links to your profiles elsewhere. Organization schema should state the same facts.
How long should an About Us page be?
Long enough to answer what people ask about you. In a test of 87 brands, About pages of 874 words or more were cited in 37% of AI answers, against 28% for pages under 420 words. The median About page had about 600 words.
Do AI engines read About Us pages?
Yes. When someone asks who is behind a brand, AI engines often cite its About page. In the same test, the About page was cited in 33% of the AI answers about its brand, and in 60% of ChatGPT's.
Does an About Us page help SEO?
It helps search engines and AI engines tie your site to your brand: who runs it, where it is and which profiles are yours. That shows most in searches for your name and in AI answers about you.
What is sameAs in schema?
sameAs is a schema.org property that lists the addresses of your profiles elsewhere, like LinkedIn, Crunchbase or Wikidata. It tells machines those profiles describe the same entity as your site.
Why does the checker ask for a Wikidata item?
Wikidata is one of the sources Google's Knowledge Graph and AI engines use to tell entities apart. The checker only counts an item whose official website is your site, or one your site links to. A local business is asked for its Google Business Profile instead.
What do you do with my email address?
We send the full report to it and keep it, with the site you checked and its score, so we can follow up about the report. The email has a link that deletes the address.